SHANGHAI, Dec. 02, 2024 (GLOBE NEWSWIRE) -- Over the past week, Tims China’s coffee shops across the country have been filled with the spirit of gratitude and celebration, spurred on by the inaugural “Timsgiving” campaign. “Sharing kindness and paying it forward in our communities is a Tim Hortons tradition.

This Thanksgiving, we were thrilled to introduce the ‘Timsgiving’ pay-it-forward campaign in China, encouraging our guests to enjoy and share a free coffee,” said Yongchen Lu, CEO of Tims China . “In the end, we saw 1,500 people forward coffee from one customer to the next with the longest chains being 30 customers in a row. We hope this initiative brought about many heartwarming moments and inspired others to spread warmth and goodwill.

” In one heartwarming example at a Tims store at Central China Normal University, a college student placing an order was told about the Timsgiving pay-it-forward campaign, which offered her a free latte with the option to buy a coffee for the next guest. Delighted, she chose to pass on the gesture. While doing her coursework in the store, she watched as one customer after another chose to pay it forward.

By the time she left, the chain was still going strong. The student later shared her experience on social media platform Xiaohongshu, writing: “Every person I met today at Tims was so kind. I hope everyone can feel the warmth of a stranger’s kindness this winter.

” (Customers participating in the Timsgiving campaign).