Now in Walmart aisles: a Skibidi Toilet action figure — a $45 mystery toilet bowl. The head of brands for toilet-maker Bonkers Toys says it's selling well. You're probably going to see more and more YouTube meme-related toys in the aisles. Recently at my local Walmart, I saw a massive display in the main aisle [...]
1 month Ago
Recently at my local Walmart, I saw a massive display in the main aisle of the toy section: It featured a plastic toilet, about a foot tall, with a ghoulish head sticking out. For $44.95, I could be the proud owner of the — complete with toilet-themed toys in the bowl.
And in case you were wondering: Yes, it makes a flushing noise. If you've spent any time lately around someone who isn't old enough to drive, you've probably heard some utterance of the word " ." I'll spare you the full summary of the , but the short form is: It's a YouTube series about a dystopian battle of good and evil (the toilet guys are the heroes).
My colleague Lindsay Dodgson it as "part 'Terminator,' part 'Bladerunner,' and obviously, part toilets." She says the series is actually good. What's interesting to me is that this absurd toilet meme appears to be doing a robust business in the toy aisle of your local discount store.
I spoke with Dan Meyer, head of brands at Bonkers Toys, the company behind the flush. "Right away we noticed that it was exploding," Meyer said of the skibidi phenomenon online. Bonkers made a licensing deal and started pitching vendors on the toilet toy — an easy sell, he said.
Bonkers started making prototypes of the toilet toy in early 2024 — and it's hit the shelves in time for the holiday season, a tight timeline. "When we're pitching it to [retailers], we had enough data to see that in middle schools and elementary schools, the term was already a thing," Meyer said. Bo.
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